The first trailer for Cast Away hooked me. It boiled the first 45 minutes of the movie down to about a minute, and faded to black as Tom Hanks called, "Hello? Hello!" to an apparently empty island. Awesome. I wish I'd never seen the second trailer, because the minimal philosophy of the first was out the window—as well as the audience's ability to think that maybe, just maybe, ol' Tom might never get off that island.
All is Lost managed to do what I wanted from Cast Away.